This beautiful tea packaging was design for Whittards by Acrobat, and i think they are wonderful.
The first thing that it brilliant about this packaging is the 3D element to it, the fact that the front design on the boxes has depth to it. It frames the 'B' counter images well from the shadows of the 'B' and so its no longer a flat image.
The icons designed are well thought out, the synchronised icon of a tea cup throughout them all and then a symbol above for each range of tea.
Aslo a really nice range of colours used, they enhance the different feelings that these teas are giving, very uplifting and happy fresh colours. Again i notice with this packaging, they have used white stock and only 2 colour process, one of which is black, and they have made this look high end.
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