A range of meat rubs by Adam Flissinger that offers flavourers for cooking with. Even though these are aimed at anyone with an interest in cooking i can see these really appealing to men. The packaging lends itself to appeak to men as its firstly a metal tin and a simple design as its normally women who tend to go for the fussy over the top products, but im not stereotyping.
I like the brands name of Adam, even though this is the maker, i think this also appeals to men, having a mans name on the front of the packaging. It initially made me think of Adam and Eve and thinking they used it to be Ironic with the 1st man ever, the real man that was Adam.
However i don't want to get all religious with my packaging but its an observation that i going to think about how to appeal to a male audience.
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