This is about as simple as you can get, Darren has been as simple as possible to portray the purity if the milk being packaged inside. You certainly get the idea that your going to get Milk, that's it, end of story. With a glass milk bottle printed in white on each side of the cardboard box and the sans serif typeface above this design lends itself to a more high end market, you could see this is Waitrose or Booths.
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