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Thursday 29 April 2010
Colour ranges
For me as a designer i think colour is one of the most important tools that we have, it can completely change the mood of something, or change the meaning or change the range.
These are two examples from element design that use colour to show a range and shows the feel of the products.
This Columbus beer has shown the different range of beer/ale that they sell through colour, but they haven't gone for the average colours, i think the colour here tells us that the beers they are selling are not the average joe. In this range there is apricot beer, pale ale and Scottish ale. They are also limited ranges and i think the packaging dose show this more than average product.
The colours also go together as a full range as well as working on their own, and this is really important, the range has to sit comfortably together.
This is a brand of ice cream called 'Jenis' the whole identity her business keeps with a very friendly feel. looking at the design, the pale colours you can tell that this ice cream is hand made probably all made on site with some exciting new flavours and not a mister whippy style brand.
typographic designs
Ashley Lewis - These beer bottle labels are a very simple typographic design, using the characters to create different faces. The concept for this is really good and i want to use this idea of simple typographic design for my own work.
Hyperakt 'Downtime' - These business cards have a really nice personal and handmade approach to them. I chose to look at this piece because of the logo and the colour, the logo has a hand rendered style to it without being messy and looks almost hand printed, this is the quality i want to adopt for my work. Also i think the two colours work really well together, i want to be more brave about using lots of different colours as i love bold bright designs.
Hyperakt, 'For Obama' - as soon as i saw these poster campaigns I though 'hierarchy' which we looked at in the typography module. I though these campaigns were really successful in promoting a positive message by using type and colour.
Hyperakt, 'Dosage Consulting' - This website design by Hyperakt is flash based and is designed around kinetic typography. It was just a nice example of a typographic based website which i am considering to propose for my current brief.
Carina Tous - a simple looking typeface looking hand rendered and I think having the textured stock has given the piece a real tactile quality that works. Stock is something I'm exploring more into in this brief as i think its a big factor in designs.
Wim Crouwell 'Edgar Fernhout' - Normally I'm not rally a fan of typography like this in an almost stencil style but i really like the way this has been put together, It dose just look like shapes but somehow its still completely legible.
In my origional brief i talked about how i wanted to explore more into paper engineering and iv kind of lost track of it already so im just pulling this up to show the idea of handmade typography and paper engineering. and that i love green
Tuesday 27 April 2010
Monday 26 April 2010
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