Cake Packaging

These are some of the most beauitifuly packaged cakes that i have come across in the past few weeks.

This first one was made by the baker herself to package her walnut cake. The box is really eye catching because of the strong yellow and contrasting blue which really works in giving it a vintage feel. Also the stripes give it a very sweet shop feel to me and makes the product seem more luxurious.

I unfortunantly dont know the designer of these cake boxes but again i think the stripes that have been used do give a very old fashioned sweet shop feel to it. I also think that these work in the size range shown.

These are designed my 'mind design' they have used hand drawn illustrations and the a digital label on top. These I feel are related to my own practice as i am looking into a more hand rendered design, and this has shown me that using minimal colour and a white stock can work really well.

These cupcake boxes by Sprinkles are simplicity at its finest. a simple logo on the outside of the box and a really effective colour on the inside of the box that sets the product of nicely. 

These cake packaging designs were for weddings rather than retail and are for individual slices rather than full cakes. but the principle is the same, i am really inspired by the use of different colours and patterns used in some of these that make them work nicely as a set and give a really fun element to the design.

LOV-E

these designs by LoV-E are gorgeous, i was instantly drawn in to this first image because of the typography. I think its a beautiful typeface and im wanting to produce something like this in my own work.

Great to see these designs working into a digital distribution, showing me that the design of something like this doesn't have to be compromised.

hand drawn types

Mihail Mihaylov

This poster has got a great hand drawn approach to it, even if it is a bit illegible the illustration and colour considered works well together.

Each character has been considered and works beautifully as a alphabet as well as an individual character.

Kyle Fletcher

Kyle

hand drawn 'e' goodness

Cheese packaging

Own Brands

These are some images i have come across for supermarket own brands. I want to design for the Morrions Value range as its a popular range with shoppers but i believe the packaging puts some people off as the bring yellow is very noticeable and dose portray a very value range. I think a value range can look a bit more creative than these.

Colour ranges

For me as a designer i think colour is one of the most important tools that we have, it can completely change the mood of something, or change the meaning or change the range. 

These are two examples from element design that use colour to show a range and shows the feel of the products.

This Columbus beer has shown the different range of beer/ale that they sell through colour, but they haven't gone for the average colours, i think the colour here tells us that the beers they are selling are not the average joe. In this range there is apricot beer, pale ale and Scottish ale. They are also limited ranges and i think the packaging dose show this more than average product.

The colours also go together as a full range as well as working on their own, and this is really important, the range has to sit comfortably together.

This is a brand of ice cream called 'Jenis' the whole identity her business keeps with a very friendly feel. looking at the design, the pale colours you can tell that this ice cream is hand made probably all made on site with some exciting new flavours and not a mister whippy style brand.

Jennifer Mchales Idioms book

Victoria Macy Idiom prints

typographic designs

Ashley Lewis - These beer bottle labels are a very simple typographic design, using the characters to create different faces. The concept for this is really good and i want to use this idea of simple typographic design for my own work.

Hyperakt 'Downtime' - These business cards have a really nice personal and handmade approach to them. I chose to look at this piece because of the logo and the colour, the logo has a hand rendered style to it without being messy and looks almost hand printed, this is the quality i want to adopt for my work. Also i think the two colours work really well together, i want to be more brave about using lots of different colours as i love bold bright designs.

Hyperakt, 'For Obama' - as soon as i saw these poster campaigns I though 'hierarchy' which we looked at in the typography module. I though these campaigns were really successful in promoting a positive message by using type and colour.

Hyperakt, 'Dosage Consulting' - This website design by Hyperakt is flash based and is designed around kinetic typography. It was just a nice example of a typographic based website which i am considering to propose for my current brief.

Carina Tous - a simple looking typeface looking hand rendered and I think having the textured stock has given the piece a real tactile quality that works. Stock is something I'm exploring more into in this brief as i think its a big factor in designs.

Wim Crouwell 'Edgar Fernhout' - Normally I'm not rally a fan of typography like this in an almost stencil style but i really like the way this has been put together, It dose just look like shapes but somehow its still completely legible. 

In my origional brief i talked about how i wanted to explore more into paper engineering and iv kind of lost track of it already so im just pulling this up to show the idea of handmade typography and paper engineering. and that i love green