Muiz Anwar - PIN

I found this project on the behance network site, its very different from anything i have seen, aspecially for jewellery and fragrences. It is sucessfully targeting that younger audince but without making this brand seem cheap and childish. The negative images are very simple and clear and work really well for the feel of this brand. We are trying to get a younger audience into H.Samuel and so this project has shown how sucessful it can be without over complicating.



all text and images from Behande.net
"PIN is an alternative jewellery brand
that presents a more aggressive and powerful aesthetic
compared to the more feminine and delicate
jewellery brands on the market."



"The photograph would be in PIN stores within a light box,
it is designed to resemble x-rays, to make it seem cold, clinical, sharp and dangerous.
It gives an otherwise decorative accessory an organic presence."

"The aesthetic are was aiming to achieve incredibly raw and dirty, both technically and in composition. Jewellery campaigns are incredibly delicate and feminine, here we see our female models in aggressive and alluring poses, inverted into ethereal beings seemingly made from liquid silver or molt iron.

They are one with the product."

"The PIN fragrance packaging would be entirely distinctive
from the boxed up structure employed by all other brands.

The packaging solution was supposed to be reminiscent of a black rose:
as you peel away each, geometric, jagged petal,
you reveal the crimson, pyramid bottle within.

The bottle sits inside the square base which acts as a small platform,
similar the pillar it levitates above in the shop window display."