Tanishq Jewellery hand

I really like the style of this image, the hand is realistic but not to live traced, its kept with the character of this ethnic style.

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Packaging

Display heavan

creating more space

Water Palace Tower - Kano

This is a set of advertisments for a high class clothing brand shown in a shopping centre. I have looked at these because of the approach they have taken, the negative image from their product. It has much more of a relaxed feel to them rather than a tone of class and status that a lot of high end clothing stores have. 

Maybe using the jewellery from H.Samuel as image, to outline an image, ro be the image, create something out of it rather than just displaying another bracelet or necklace on a stand.

BeaverBrooks Magazine

Ernest Jones watches publication

Other Jewellers printed promotional material

H.Samuel printed promotional material

GGP - Kamo

Gold Brick Jewellers - Everit

This was a rebrand for Gold Brick Jewellers by a company called Everit, I havent seen any imagery from their previous branding, but i think the new identity is very sucessful. It still looks like a professional jewellers but it is fresha and new and is up to date and modern. If i wanted to buy gold jewellery i would rather go somewhere like this than some older jeweller with a very genric dated identity, but i also think that this would appeal to an older audince and a high class market than myself.

Particular elements that have rally grabed my attention are the cabinates, they are quite deep and have a large displace space and no obstructions on the glass. Unlike the cabinates at H.Samuel where they are square and have a metal devider inbetween the pains of class so its obstructin the eyeline to the jewellery.

Also the Gold Brick cabinates are free standing with space underneith, this creates a more relaxed atmosphere, however there is less space for storage so this could be an issue. The H.Samuel cambinates are all joined together in one big block and in a contained circle, this is a bit more of a daunting atmosphere as they are constantly behind the counter and its up to you to talk to them rather than them walking around offering customers assistance

I really feel store has some really sucessful elements and i would like to try encorporate some of these into out rebranding.