psuado republika -Strata Jewels

These are some very beautiful photographs of Stratas Jewellery for their advertising campaign. The use of focus on them has made sure that the entire focus is on the product, but what i really think workds for them is that their attention to detail is all in the pendant themselves rather than the whole necklace and so they havn't focused on the chain, which isnt anything special. Also the dark wood that they product have been hung on sets the jewellery of really well.

Muiz Anwar - PIN

I found this project on the behance network site, its very different from anything i have seen, aspecially for jewellery and fragrences. It is sucessfully targeting that younger audince but without making this brand seem cheap and childish. The negative images are very simple and clear and work really well for the feel of this brand. We are trying to get a younger audience into H.Samuel and so this project has shown how sucessful it can be without over complicating.



all text and images from Behande.net
"PIN is an alternative jewellery brand
that presents a more aggressive and powerful aesthetic
compared to the more feminine and delicate
jewellery brands on the market."



"The photograph would be in PIN stores within a light box,
it is designed to resemble x-rays, to make it seem cold, clinical, sharp and dangerous.
It gives an otherwise decorative accessory an organic presence."

"The aesthetic are was aiming to achieve incredibly raw and dirty, both technically and in composition. Jewellery campaigns are incredibly delicate and feminine, here we see our female models in aggressive and alluring poses, inverted into ethereal beings seemingly made from liquid silver or molt iron.

They are one with the product."

"The PIN fragrance packaging would be entirely distinctive
from the boxed up structure employed by all other brands.

The packaging solution was supposed to be reminiscent of a black rose:
as you peel away each, geometric, jagged petal,
you reveal the crimson, pyramid bottle within.

The bottle sits inside the square base which acts as a small platform,
similar the pillar it levitates above in the shop window display."

Pandora Jewellers

 Pandora Jewellers is very sucessful selling to a high class market aswell as a high street shop for younger people. After a visit to medohall we were instantly drawn in to their small but effective store. The feel of them when you go in is very pure and light, their use of light is essential to their identity, There is no interference with the product everything is white and lit up and minemal but there is still something unique about their brand. 

This brand shows how you can target a younger audince and still portray quality and uniqeness.

Mission - Heyerdahl

Whats a Display

Gillian Jarvice -Puma
I thought this was quite a good way of getting noticed, getting customers into the shop, even though its a bit 'in your face' it works well for Puma as they are already a big name and the imagery has a link to their 'sporty' products.

Skilled Devision

Ian Caulklett
Im not sure what the context of these images were but i chose them for the hand drawn, almost caberet style typeface. Using more decrative typefaces to draw people into the store.

Emily Eldridge

Chris Falmons - Bed Bath and Beyond
Using the window to contain a 3D display works well in entising people to go and have a look. Its different from different angles and there is always the urge to want  to see all the way around it.

Allasandros

David Garcia - Maceys

How is jewellery displayed already

Tiffany Coral window display

The rine and teven

Jewellery Time - Concord

H.Samuel Meadowhall

Me and Luke took a trip out to Meadowhall to gather research into jewellers. After Luke had contacting the H.Samuel head office and were able to go in and take some photographs of the store.

These cabinates are covering most of the wall space in the store, they are complelty glass from which is great for visibility but there is just so much choice, We understand that the stock is of a small size but maybe having a few stand out pieces to focus the display around would help customers to make a choice. Also there is no unity in the display, some are in boxes, stands, cusions, shelves, boxes and there are a few boxes shoved at the bottome of the display cambinate.

The jewellery on display here are conntained in there boxes where they are not being shown to their potential, if anything, its being hidden, the box lids are covering half the view and they are stopping the light from getting into the boxes. The layout of this display simply dosnt work in promoting products.

Within this cabinate there was potential for something a bit more special. These boxes could be used to display a statement piece or a particualr offer at the moment rather than displaying 20+ differnt items in exactly the same way. But the illustrations behind worked quite well with the clear stands but this is only slightly more sucessful in displaying the products than the rest.

These cabinates contain all the gifts that H.Samuel offer, and as you can see they are very crowded and crammed, and by having mirrors behind them, they are only making us see double of what is already there, no wonder its so over whelming. We understand that they want to show all their stock avaliability but they are making it almost impossible for a customer to decide on a gift from these displays. Again having a few pieces to focus on would make it seem much more realxed and easier to look through. Having one ot two pieces from each brand of gift on show and then provide a small catelogue to look through if the customer wants more choice.

These floor cabinates aso contain quite a lot of stock that is all displayed in the same generic way. But the big problem for me here is this big metal divider between the glass that, as you can see, obstructs the customer from seeing all the products with ease.

The P.O.S material around the shop seems very out of place, at the moment they have all the mothers day seasonal P.O.S and the 'half price sale' which is designed in a bright purple with lighter gradients. This design isn't coherent with the perminant identity of the dark plum purple and silver. These seasonal P.O.S designs basically clash and make the whole store seem tacky.

The layout of the store is quite convential of a jewellers, but they have said that they are wanting to be more friendly and approachable, with the cabinates set out in this way its less inviting for people who are a less confident in choosing a gift. walking into the shop you are faced with this block of cabinates where a member of staff stands behind the whole time. there is a clear devided between staff and customer here that adds more pressure onto the customer and less likely to be able to choose something. The staff should make it more comfortable and relaxed and get rid of these physical barriers.