DDB - Philips energy saving campaign

This is a great advertisement campaign for Philips energy saving light bulbs. Very much like my own work at the moment they have used glow in the dark inks on the posters so that only when its dark can you see what they are advertising! Very clever idea, but it doesn't seem to have any sort of information on it, not even the companies name!

Jeff Lai

Jeff Lai has used Glow in the dark inks to get people to switch of their lights, very similar to what I am aiming to do. These advertisements are very subtle in the daylight but when the lights are turned of the they glow to reveal the message. It hopefully makes people want to save on energy and realise that we can see more with the lights off (when it comes to astronomy anyway)

Adris Group - Good Ideas Glow in the Dark

This is the annual report for Adris Group, but i can find out who their designer was so bit disappointing as this is a great piece of design that is very relevant to what I am looking into at the moment. 

This book is completely blank, white cover white with no writing nothing, untill the lights go off, then it comes to life! The cover and spine are printed with glow in the dark paint so that it is only revealed when the lights are off.